Define the 3 Problem Levels
Learn to uncover and analyze novel problem statements for your customers.
Advanced Learning for Product Managers
Sharpen your skills in understanding the problem space.
Practical and Hands-On Approach
Gain real-world experience in applying problem definition techniques.
About the Course
Are you a product manager looking to elevate your skills and stand out in the industry? This course is tailored for you. Dive deep into advanced problem definition techniques that will help you identify and define customer needs better than ever before. Gain practical knowledge and hands-on experience to excel in your role. Take the first step towards becoming a product management expert. Enroll now and unlock a world of opportunities. "Discovery" is part 2 of the CPIP - Certified Product Innovation Professional program. Complete all 5 parts to earn your CPIP certification!
Meet Your Instructors
Hi there! We are Valerio Zanini and Zeina Zeitouni, and we are thrilled to share our expertise with you. As seasoned product managers, we understand the challenges you face in the industry. Through this course, we aim to equip you with the skills and knowledge you need to succeed. Let's embark on this learning journey together and elevate your product management game to new heights.
Curriculum
-
1
Introduction to Advanced Discovery
-
(Included in full purchase)
Introduction to Define
-
(Included in full purchase)
-
2
A Real Story
-
(Included in full purchase)
Mc Donald's Milkshake
-
(Included in full purchase)
-
3
3 Problem Levels
-
(Included in full purchase)
The 3 Problem Levels
-
(Included in full purchase)
Example: innovating the ATM at a bank
-
(Included in full purchase)
Prioritize Level 2 Problems
-
(Included in full purchase)
-
4
User Personas
-
(Included in full purchase)
User Personas
-
(Included in full purchase)
Download User Persona Template
-
(Included in full purchase)
-
5
Congratulations
-
(Included in full purchase)
Congratulations!
-
(Included in full purchase)
Share Your Feedback
-
(Included in full purchase)
What People Are Saying
Discover how this course is transforming product managers' careers and skill sets.
I took a Product Innovation class by Spark Engine and it was one of the best trainings I ever took because this course not only provides a 3 days training session but also includes 6 weeks of coaching and mentoring while we were working on real life product ideas and projets. This is a must have training for all involved into Product Development, IT etc.!
CSPO, CPIP
As Vice President for Global Product Management, I work in product management in the fintech and payment space. I signed up for the CPIP class to better understand the problem space, as well as ideate solutions to delight my customers. The class incorporated both training and hands-on work with the goal of developing a real-life product idea, which is really, really cool. I enjoyed learning about multiple framework that can be utilized to ensure that I am building the right product and solution for my customers. I would definitely recommend the CPIP class.
CSPO, CPIP
Valerio and Zeina have synthesized decades of product development experience into a 6 week boot camp that is unlike anything you will find elsewhere. I learned ways of falling in love with the problem space to identify zones of value for our customers, how little is actually necessary for an MVP, and how to prioritize the highest value features and then test our assumptions with accurate metrics.
CPIP
Well organized and executed, focused training followed by coaching as you follow your own journey to innovation. I learned how to really understand the problem before jumping into solutioning, gain insights from my customers, define the real value and vision, and craft a product journey and go to market strategy to deliver and validate outcomes. I am already applying the frameworks and seeing results in everyday situations.
CPIP, PMP
Ready to Master the Problem Space?
Take the leap towards becoming an expert product manager. Enroll now and unlock a world of opportunities.
$49.00