Ideation as a Core Skill for Product Innovation

Learn to ideate innovative solutions and uncover novel possibilities in the solution space.

Design and Prototype Ideas

Quickly prototype and validate ideas to find where to focus your product innovation budget.

Practical and Hands-On Approach

Gain real-world experience in applying ideation and prototyping techniques.

About the Course

Are you a product manager looking to elevate your skills and stand out in the industry? This course is tailored for you. Dive deep into ideation and prototyping techniques that will help you identify, design, and validate new solutions to customer problems. The goal is to expand the solution space before synthesizing a plan for what to build. Gain practical knowledge and hands-on experience to excel in your role. Take the first step towards becoming a product management expert. Enroll now and unlock a world of opportunities. "Design" is part 4 of the CPIP - Certified Product Innovation Professional program. Complete all 6 parts to earn your CPIP certification!

What People Are Saying

Discover how this course is transforming product managers' careers and skill sets.

”
I took a Product Innovation class by Spark Engine and it was one of the best trainings I ever took because this course not only provides a 3 days training session but also includes 6 weeks of coaching and mentoring while we were working on real life product ideas and projets. This is a must have training for all involved into Product Development, IT etc.!
Ivan N.

CSPO, CPIP

”
As Vice President for Global Product Management, I work in product management in the fintech and payment space. I signed up for the CPIP class to better understand the problem space, as well as ideate solutions to delight my customers. The class incorporated both training and hands-on work with the goal of developing a real-life product idea, which is really, really cool. I enjoyed learning about multiple framework that can be utilized to ensure that I am building the right product and solution for my customers. I would definitely recommend the CPIP class.
William D.G.

CSPO, CPIP

”
I took the self-paced Certified Product Innovation Professional course and thoroughly enjoyed it. There's a wealth of practical tips and use cases shared, as well as a good theoretical framework without being dry or too abstract. Milos Belcevic (Sr. Product Manager)
Milos B.

Sr. Product Manager

”
Well organized and executed, focused training followed by coaching as you follow your own journey to innovation. I learned how to really understand the problem before jumping into solutioning, gain insights from my customers, define the real value and vision, and craft a product journey and go to market strategy to deliver and validate outcomes. I am already applying the frameworks and seeing results in everyday situations.
Corinne A.

CPIP, PMP

”
Valerio and Zeina have synthesized decades of product development experience into a 6 week boot camp that is unlike anything you will find elsewhere. I learned ways of falling in love with the problem space to identify zones of value for our customers, how little is actually necessary for an MVP, and how to prioritize the highest value features and then test our assumptions with accurate metrics.
Jacques M.

CPIP

Curriculum

6 Chapters · 18 Lessons

    1. (Included in full purchase)

      Introduction to Design

    2. (Included in full purchase)

      Downloads

    1. (Included in full purchase)

      Elements of Innovation

    2. (Included in full purchase)

      Exercise: Types of Innovation

    3. (Included in full purchase)

      Exercise Debrief

    1. (Included in full purchase)

      What is Ideation?

    2. (Included in full purchase)

      Ideation with Creative Prompts

    3. (Included in full purchase)

      Ideation with Elements of Innovation

    4. (Included in full purchase)

      Ideation Challenge: Netflix

    5. (Included in full purchase)

      Ideation Challenge Debrief

    1. (Included in full purchase)

      Zones of Value

    2. (Included in full purchase)

      Learn more about Zones of Value

    1. (Included in full purchase)

      How and Why of Prototypes

    2. (Included in full purchase)

      The Test Card and the Learning Card

    3. (Included in full purchase)

      Test Card Example: Bank of America

    4. (Included in full purchase)

      Exercise: Build a Prototype

    1. (Included in full purchase)

      Congratulations!

    2. (Included in full purchase)

      Share Your Feedback

Meet Your Instructors

Hi there! We are Valerio Zanini and Zeina Zeitouni, and we are thrilled to share our expertise with you. As seasoned product managers, we understand the challenges you face in the industry. Through this course, we aim to equip you with the skills and knowledge you need to succeed. Let's embark on this learning journey together and elevate your product management game to new heights.

Ready to Ideate in the Solution Space?

Take the leap towards becoming an expert product manager. Enroll now and unlock a world of opportunities.

$89.00

Enroll Now